In 2004, the Bush-Cheney campaign decided early on in the race exactly how they’d define John Kerry: “flip-flopper.” The charge was quickly parroted by the media, and reinforced the Republican campaign’s narrative: in the first post-9/11 election, in a time of war, we don’t want someone who’s inconsistent.
Four years later, it’s the Republican who has reversed course on literally dozens of issues. And now, the media has decided that the dreaded flip-flops really don’t matter after all.
Time’s Michael Scherer sounds bored with all the talk about policy reversals.
[T]he legacy of Bush/Cheney ‘04 remains, and Democrats have apparently learned their lesson. The core message of the Obama/DNC campaign is that McCain has flip-flopped on all his old maverick image. The key message of the McCain/RNC campaign is that Obama is an opportunist who will flip-flop when it helps him politically. And so it goes. Every day, flip-flop charges bang up against the political press like moths on a screen door. And we let some of them in, sometimes with the unexamined conceit that any shift in position is a window into the candidate’s lack of character, toughness or principle.
Andrew Sullivan agrees that flip-flops no longer mean much.
It’s often a completely idiotic way to analyze a candidate. Sometimes a flip-flop is a sign of real maturity in a politician responding to new events or facts. And sometimes, rigid consistency is disastrous.
The Washington Post’s Ruth Marcus argued today that these policy reversals may actually be a good quality in a candidate, a sign of “welcome pragmatism,” and “evidence of open-mindedness.” Marcus encouraged us to “not flip out too much about flip-flops.”
CNN’s Wolf Blitzer came to a similar conclusion a couple of weeks ago, “There’s nothing wrong with people changing their minds. We all do it – all the time.”
What a remarkable coincidence. When Kerry is charged as a flip-flopper, policy reversals become the central focus of the presidential campaign. When McCain is exposed as having reversed course dozens of times, leading media voices announce, “On second thought, all this flip-flop talk is kind of annoying.”
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